Posted by: Bruce | March 8, 2015

Bloody caravanners, bloody Holden, bloody missed the bloody point; bloody, bloody.

And then I saw it (said Mike Nelson of Sea Hunt fame); the Holden MY15 Colorado 7 bloody commercial, bloody hell.

Not only does the bloody father, who drives the bloody car, say ‘bloody caravanners’, so does the bloody young son imitating the bloody father.

Apparently just two bloody days after the bloody ad launched, bloody Holden removed the word bloody from the bloody ad.

But not because a bloody father and especially, his young bloody son, swore on a bloody commercial; one that would be bloody plastered every bloody where for every bloody kid to see, hear and bloody figure it’s good enough for them.

The bloody thing is, they removed it because some bloody caravanners got their bloody nose out of bloody joint going all hoity toity diddums about their bloody image.

Bloody Holden, sensing bloody danger to their bloody sales, acted bloody swiftly and apologised for any bloody offence taken by bloody caravanners.

All involved in the decision to put this commercial to air should never whinge about ‘young people’ and their terrible language.

We had our ‘Where the bloody hell are ya?” Aussie tourist campaign, we have our Just Right ‘Pretty bloody good’ Aussie cereal campaign; now we are going for Holden’s Colorado ‘bloody caravanners’ spoken by a kid. Our ‘laconic and self-deprecating sense of humour’ gets a little overdone.

Kids swearing in ads;   ‘Let’s not go there’.

Words for today;   Hoity toity and diddums – me on this bloody ad.

More to come;   same blog time, same blog channel.



  1. Forget why the ads were pulled, Bruce. Commerce and self interest always get in the way of ethics. But I am torn. I don’t think that this sort of ad will necessarily be an influence on the dads or the kids. Kids already swear. They’ve either learned it at home or at school. But those who learned it at school aren’t going to bring it home. That’s my theory, anyhow. My children believed they were protecting me from swear words.


    • You are probably right Mary, however I am severely determined and unshakingly resolute in my belief that it’s a bad idea for big people to publicly okay, by mass advertising or whatever, small people swearing. Today bloody, tomorrow the f-bomb. I think it’s great how your children believed they were protecting you from swear words though I’m sure such horrible, nasty, rotten, stinky, naughty, bad words have never occurred to, or been uttered by you. Have a good weekend Mary.


      • I know them but when my boys were little I was careful not to swear. It never came naturally but even less so these days, now that I’m out of practice. I do agree with you that if you normalise swearing in front of children it can only go downhill from there. You can complain. There’s an advertising body that encourages it. I can’t remember the name, though.


  2. why is aloud to have this caravanning on TV, all day everyday, and that how the children learning how talk, get it off its not right.


    • Well said Valerie, I totally agree. You’ll have to write to the Holden company though or whoever approves the advertising standards. It was taken off the screens soon after it first aired but now it’s back. Holden will keep it running because it gets attention and they won’t take it off in a hurry. Thanks for giving your opinion.


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